Using them now to update our content.As these examples of features versus benefits show, nobody wants to buy spinach… people want strength, vitality and Olive Oyl.The real skill is identifying what taps into your customer’s emotions to get them beating down your door, credit card in hand.all assumes that you have got to know these customers through effective questioning and a real want to help “THEM” and that these are indeed valuable to them ?You go to your local bike store and tell the super-sporty-looking shop assistant you’re looking for a bicycle to tour around the area. Can you give me few examples of “features” in my case? How’s your website progressing?I think what i struggle with is that I am so immersed in what I want to do that I begin to feel as if the words I am repeating and reworking over and over are too blase and repetitive and old.
It shows where to find golden nuggets to shine and bright your blog, very useful insight and simple to understand.
This is an advantage of a feature of a sleeping bag. Thanks for posting!I’m a naturopathy scholar. For instance, what kind of music do you play? Think about the last purchase you made. The look of confusion would not leave the prospect's face. And, I might add, I’ve been in direct selling for 30 years! Do you create a party atmosphere?
A definition is handy: Features are facts about what your product or service does.
But you know, many don’t know the answer!I’m glad you enjoyed this article. I have to say I laughed at the “sell the sizzle not the sausage,” that’s so English. What’s in it for me?This is a nice little post, and a fantastic reminder about the question “So What?”Thank you, Eniola. Thanks for the timely inspiration.Yes, I do my best. It lulls readers to sleep. Because it shelters their dog from the rain? Thank you for stopping by.Sneak into your client’s minds.Thank you, Beata. get more sales or more signups).Great article, Henneke! Understand how you can fulfill their wishes and desires.
Thanks for the reply I’ve heard that people care about benefits more than features, but sometimes when you are in the thick of it, it’s hard to tell the difference. You can also do your research by reading forum discussions, checking Facebook groups or blog comments.I knew this ‘so what’ formula.
Wondering if you would be interested in writing a guest post for our Social Media Strategies blog?I signed up for the FREE guide to learn more. Should I be reminding them more of their challenges?Yep, totally agree with you, Jon. One of its special features is a fast preheat system. Which means that you’ll get a great sleep and be well rested for a day of fun activities (that you’ll fully enjoy! I’m glad you’re enjoying my blog and I much appreciate your comment. Features and benefits are boring. How do I show features that are relatively minimal, benefits they won’t care about the next day, and no actual testimonies from customers?Writing advice for small businessI have more conversions and someone to thank for that, YOU!Yep, that’s the harsh truth – customers only care about themselves.Your food is on the table sooner.Simple, Clear, Digested quickly.You have to grab their attention quickly while their cursor is hovering over the back button.What an absolute gem you are …. Let’s go back to the local bike store.